Competitive Edge

Creative Edge

About Us

Who We Are

Competitive Edge is a service company that partners with credit unions in order to measure the member experience across delivery channels. We help you track satisfaction levels among members and employees. Our goal is to assist the credit union by empowering employees and teams to strive for continuous improvement.

Competitive Edge provides its unique member experience services to more than 100 credit unions throughout the country.


The Quality Loop: The program was initiated in the early 1990s within a very dynamic west coast credit union (one of the first in the country to initiate share draft services). From the very start— it worked! It worked so well, in fact, it wasn’t long before other credit unions sought it out. At that point a company was born!

the Quality Loop

Steve StraubSteve Straub: CEO
Steve knows credit unions from the inside. For more than two decades he ran a large, community-based credit union in the Pacific Northwest. It was a post-graduate study of employee motivation and continuous improvement methodologies that led him to develop a unique and very efficient system for monitoring the member experience. With that— Quality Loop was born!


How To Contact Us

Competitive Edge
500 West 8th Street, Ste. #220
Vancouver, WA 98660

T (360) 696-­2455


Questions/comments? Send us a note:

Steve Straub: steves@compedge.com