Our Story

Serving credit unions and community banks for over 25 years, Competitive Edge understands consumer banking inside and out. We pioneered a new approach to measuring and tracking feedback across experience touchpoints. We help organizations track loyalty, engagement, and satisfaction and our goal is to assist by empowering employees and teams to strive for continuous improvement. We provide our unique financial institution experience services to credit unions and retail banks around the country.

Award-Winning Technology for Improving Experiences

Competitive Edge has partnered with InMoment, the leading provider of Experience Improvement (XI) solutions. Competitive Edge’s member and customer experience system integrates feedback collection, analysis and action into a single interconnected platform that helps its clients understand and improve experiences. InMoment is a leader in the use of artificial intelligence to enhance experiences. The company's AI-powered services help gain insights into member/customer preferences, needs, and behaviors. The technology is revolutionizing the member/customer experience by providing organizations with powerful tools to positively impact satisfaction and loyalty.

A Solution that Goes Beyond Managing Experiences to Improving Them

The Competitive Edge team treats members and customers as individuals, not scores or metrics. The InMoment XI Platform is the first cloud-based platform that helps organizations balance technology and human empathy into one integrated view. The platform and our expertise can help you discover key drivers of retention, provides immediate resolution for issues/pain-points, and goes beyond sentiment analysis to find trends in the data to make it more actionable and organizations more informed when it comes to their customers and members.

Let’s Work Together

Want to learn more about how Competitive Edge can help you deliver world-class experiences? Let us know and a member of our team will be in touch.